Walking the floor at BCLA

The British Contact Lens Association (BCLA) Conference and Exhibition was held in-person for the first time since 2019 at Manchester Central on June 9-11. Having previously reported extensively on the conference side of the event (Optician, 07.07.2023), here is a selection of highlights from the exhibition. 

To Alcon, the BCLA exhibition was an opportunity to listen to practitioners and consider how the company can position itself as the best partner possible.  

‘We know that eye care professionals have a really tough job to maintain their patients’ loyalty,’ said Cheryl Donnelly, international head of professional education at Alcon. ‘We want to place Alcon as the go-to partner for practices. The fundamental thing is that we have the right innovative products and, with our water surface technology, practitioners have a choice.