A new campaign devised by Optician aimed at patients and practices is looking to try and reduce the impact of irresponsible contact lens disposal via wastewater on the environment.
Named Wear and Care, the campaign will start off by producing small sticky labels that practices can place on patients’ contact lens packaging. This will draw attention to the fact the one in every five patients flush used contact lenses down the toilet, which results in them ending up in water courses.
The label features an easy to understand graphic, which will encourage patients not to flush away their lenses. Optician will be producing sheets of these Wear and Care labels and will be including them inside future issues of the magazine in 2019. Optician also hopes the labels will be used by online retailers as well as practices.
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