Alex Thomas speaks to eye care practitioner Amar Shah about his sports vision work with Gloucestershire County Cricket Club and the Bath rugby team
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For Bristol-based optometrist Amar Shah, sports vision is, above its other rewards, a means of marketing his practice.
He explains that sports vision is a marketing tool and you have to use it the best way you can. One of the main benefits of an association with professional sportsmen is that it adds credibility to the public's perception of a business. 'It's a great way of reinforcing the quality of work we do,' he says.
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