The first few months of the year are awash with trade shows: Optrafair, 100% Optical and further afield the likes of Opti Munich and Mido, but why should you attend them? After all the reps come and see you anyway, all the catalogues are available online and a day out of practice at a show takes time and costs money.
In reality there is nothing quite like seeing and handling a product, trying a frame, judging how easy it is to adjust, seeing how ‘red’ the red actually is compared to how red the brown colour is. These are things that you cannot tell from a picture online, and then there are all the special offers and show discounts that are available on the day.
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