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Why fit contact lenses?

In the second of two articles addressing practitioner concerns about contact lens fitting, Martin Russ presents the business reasons for getting involved

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The business model for a typical optical practice revolves around a loss-leading eye examination followed by the sale of spectacles, hopefully to maintain practice profitability. This is a potentially very fragile business model, especially in an economic downturn with an ever-growing number of cheap spectacle suppliers.

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