You don’t need OCT

Editor Chris Benett commented (Optician 26-05-17) that ‘Independents who thought they owned the clinical high ground may have to think again’. He was talking about Specsavers’ multi-million pound OCT roll out across all 740 stores.

He is exactly right because like it or not, what Specsavers does affects the positioning of all independent practices. Specsavers own the space of ‘optician’ in the mind of the British public and that is what we all are constantly being compared to.

Unfortunately, that will not stop a flood of independents now finally deciding they must rush out and buy an OCT because Specsavers has one. Others who have long had an OCT and want to ‘own the clinical high ground’ will start buying even more technology for the practice as if they were in some kind of arms race.