A deal has been signed by the Association of Optometrists and events company Media 10 to continue the delivery of 100% Optical for a further three years.
Event director, Nathan Garnett said: ‘We’ve always felt that for 100% Optical to succeed, we would need to be working with those professionals working within it to understand their needs. Working with the AOP and delivering such fantastic content has allowed us to create the UK’s only major trade show, which attracts a high percentage of people working within this fabulous sector.’
The AOP has been 100% Optical’s official UK partner for nine years, since the show launched. 100% Optical took place at ExCeL on April 23-25.
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