100% Optical champions independent eyewear

Organisers of 100% Optical have an announced an even stronger emphasis on independent eyewear designers and manufacturers in 2024.

New independent brands confirmed to exhibit at the show on February 24-26 at ExCeL London include Vakay Eyewear, Neubau Eyewear, Frost Eyewear and Ultra Limited.

​A larger area dedicated to independents has been created for The Studio industrial space, sponsored by Nikon Lenwear UK, located in the heart of the Eyewear zone.

Returning independent brands will include SALT, Einstoffen, Gotti, Orgreen, Danielle Rattray, Tavat, Nirvan Javan, Blackfin and Leisure Society, highlighting latest innovations and championing sustainability and environmentally friendly materials.

​Marlon Cera-Marle, 100% Optical show director, said: ‘10 years ago 100% Optical launched to give independents a national platform to shine. Highlights from the show earlier this year demonstrated the increasing popularity of The Studio and so we adjusted the floor space to make room for more brands.’

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