A scavenger hunt will take place at 100% Optical as the show celebrated its 10th anniversary on February 24-26 at ExCeL London.
Attendees can follow 10 clues that take them to a series of locations around the event where they will need to crack a code and enter a prize draw.
Exhibitors such as Bird Eyewear, Thea and Marcolin have supplied frames, hampers and handbags for visitors to win across all three days of the show.
Marlon Cera-Marle, 100% Optical show director, said: ‘We’re really looking forward to bringing some fun and even more excitement to the show in honour of our 10th anniversary celebrations.
‘The team at 100% Optical wanted to give back to the visitors that attend our exhibition every year and we’re chuffed to reveal the incredible prizes put forward by some of our loyal exhibitors.’