100% Optical this month won the Best Brand Collaboration Award at the Exhibition News Indy Awards for its decade-long partnership with the AOP.
The Exhibition News Indy Awards and Conference, which took place on September 15 at the Business Design Centre in London, recognises business achievements across 20 categories.
Nathan Garnett, 100% Optical’s show director, said that the partnership has grown stronger each year and helped to deliver a 10% increase in attendees in 2023.
‘Without this partnership, 100% Optical would never have reached the heights it has today, being the only major optical trade show in the sector.’
100% Optical, which features over 200 exhibitors and 10,000 optical professionals and eyewear enthusiasts, returns to London’s ExCel on February 24-26 next year.
100% Opthalmology will make its debut as a co-located event, featuring a tailored education programme and the latest equipment and instruments from a host of major brands.