Bausch + Lomb is promoting its re-useable Eye-ssential soothing mask to practices around
the festive season to calm party-worn eyes and as a gift idea.
The Eye-ssential’s Thera Pearl technology can be used as a hot or cold therapy by freezing
or microwaving the mask depending on need. Eye-ssential is soft on the skin, non-toxic and
retains its temperature for up to 20 minutes, the company said. At under £8 the Eye-
ssential is very affordable said OTC Marketing Manager, Valerie Steiner, making its
suitable as a low cost item or a gift during the Christmas period and offers practical help
to dry eye sufferers.
‘Our Eye-ssential mask can provide some excellent seasonal sales when marketed well in the
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