ABDO College launches website

ABDO College has launched its own website (www.abdocollege.org.uk) to further distinguish itself from the Association of British Dispensing Opticians (ABDO).

'ABDO and ABDO College are two separate organisations, each having a unique corporate identity and branding,' explained Michael Potter, ABDO's head of marketing and communications. 'Until now ABDO College has shared the ABDO website, so as part of its corporate development, it was desirable to launch a completely new website dedicated to the College and thereby enable viewers to clearly differentiate between these two entities at a glance.'

The ABDO College pages on the ABDO website have been removed and links on both sites enable users to quickly navigate between the two.