Aggressive policy pays off for D&A

Parent company De Rigo reported a sales figure for its UK retail subsidiary of E63.5m (£42.8m), 4.2 per cent up on this time last year.
D&A claimed its marketing strategy, introduced at the beginning of last year, had reversed its fortunes and led to impressive 2003 results.
The strategy covers retail offers including free sight tests and discounted frame prices, a national press campaign and a change to the brand's look by dropping the owl design for the simpler 'D&A' logo.
De Rigo posted a 0.5 per cent decrease in sales of E139.2m for the first quarter, but said it was due to the sale of the controlling interest in EID, its joint venture with Prada. Wholesale and manufacturing sales grew 2 per cent to E42.3m.
Spanish retail subsidiary Grand Optical's sales were up 11 per cent to E36.4m compared to the same period last year.Aggressive marketing continues to pay off for multiple retailer Dollond & Aitchison, which began 2004 with a 4 per cent growth in sales.
Parent company De Rigo reported a sales figure for its UK retail subsidiary of E63.5m (£42.8m), 4.2 per cent up on this time last year.
D&A claimed its marketing strategy, introduced at the beginning of last year, had reversed its fortunes and led to impressive 2003 results.
The strategy covers retail offers including free sight tests and discounted frame prices, a national press campaign and a change to the brand's look by dropping the owl design for the simpler 'D&A' logo.
De Rigo posted a 0.5 per cent decrease in sales of E139.2m for the first quarter, but said it was due to the sale of the controlling interest in EID, its joint venture with Prada. Wholesale and manufacturing sales grew 2 per cent to E42.3m.
Spanish retail subsidiary Grand Optical's sales were up 11 per cent to E36.4m compared to the same period last year.