Air Art Eyewear launches Legend 2018 series

Experimenting with design and stretching the boundaries of the imagination is key to the development of the industry. AirArt, launched last week at Silmo trade fair in Paris, does just this.

It is a French luxury brand for men that draws inspiration from the rules and principles of a plane’s flight. In the pursuit of the world’s most ergonomic design, AirArt uses counterweights on the temples and tips to offset the weight of a prescription lens, which it says can be up to four times heavier than demo lenses, distorting a frame’s balance and leaving the wearer uncomfortable.

In addition, a heavier lens causes the frame to slide down the face, meaning the pupil is not aligned with the optical centre of the lens.