Alcon holds Business Empowerment event

Contact lens firm Alcon has this week held its third MBA Business Empowerment event of the year – attracting 20 optical business leaders and practitioners.

Speakers at the two-day event, held at the Alcon Academy facility in the company’s headquarters near Camberley, Surrey included consultant Patrick Myers and practice owner David Samuel.

Breakout sessions covered delegates’ approach to leadership, staff management, recalling loyal customers and measuring for success. It was revealed that 87 per cent of independent practices still send out reminder letters only, but do not text or email patients.

A final event in the series scheduled for November 3 and 4 has already been fully booked, according to Alcon Eyecare UK professional marketing manager Amanda Bogers.