Contact lens firm promotes Dailies Total1 through blogging partnerships
Contact lens firm Alcon has continued its £4.1m marketing campaign for Dailies Total1 by partnering with three contact lens wearing bloggers.
It has partnered with personal shopper Chantelle Znideric, former professional singer Ree of Love30 and Yvonne who blogs as YstyleIreland.
They will document being fitted, trialling and experiencing life with Dailies Total1 contact lenses, an Alcon statement said.
Earlier in the year the company announced a direct-to-consumer campaign for Dailies Total1, aired on ITV 1, Sky 1, Film 4 and E4 in July, September and October.
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