AMO highlights safer lens care

Advanced Medical Optics (AMO) has launched a global campaign to educate CL wearers about the importance of following the correct cleaning techniques.

The company said its 'Elevate Your Eye' campaign featuring MTV star Lauren Conrad as spokesperson was launched as a direct response to growing evidence that patients are putting themselves at risk of eye infections by not practising proper lens care.

A recent national US survey found that more than 11 million of the 35 million CL wearers were not practising proper CL care techniques.

The study which was conducted by the Contact Lens Council found that 70 per cent of the eye care professionals surveyed cited that the main barrier to compliance was the patient's belief that a cleaning regime was unimportant.