An Ideal promotional campaign

Silhouette is supporting its new Ideal Sun Collection for Summer 2006, with a range of 'strong, sophisticated' POS and window display materials.

Posters, counter cards and window decoration have been designed to convey the appeal of the collection, allowing for 'continual display renewal'.

'Sun Mailers' are another feature of the latest Silhouette campaign for loyal sunglass retailers throughout April and are designed to 'educate and inform about the latest eye protection technologies and assist in the promotion of eye health and safety in the sun'.