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AO's 'Sound & Vision' initiative

American Optical has launched a nationwide 'Sound & Vision' sales initiative this month to promote its AO Compact range of progressive lenses.

Until mid-December, practitioners will receive a CD token for every pair of AO Compact progressive lenses ordered to claim a personal compact disc player. Once 28 tokens have been collected, the free gift will be dispatched. American Optical marketing manager Peter Robertson said: 'The 'Sound & Vision' sales incentive allows us to share the success generated by this unique progressive lens, and to thank practitioners for their dispensing support.' - For further details practitioners should contact their ordering laboratory or American Optical on 0181 201 4202.

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