Asda offers free contact lens assessments

Asda is offering free contact lens assessments with every eye test in its optical practices, a measure which it hopes to roll out on a permanent basis according to Asda buying manager Nik Langrish-Dixon. The assessment ,which usually costs £15, is available across all of Asda's UK practices with every £15 eye examination and is 'risk free' according to Langrish-Dixon 'with absolutely no obligation to buy any contact lenses'. Subsequent follow up appointments are also free and patients are issued with a specification once the fit is complete.

Describing Asda's optical business as 'going from strength to strength', Langrish-Dixon said the supermarket retailer intends to open optical practices in another seven stores this year, which will bring the total number of Asda Opticians to 90. The new practices would be located across the UK, but primarily in England he revealed.