Base Curve builds the brand online

Base Curve, the division of REM Eyewear and licensee for the Carolina Herrera Eyewear and John Varvatos Eyewear Collections, has launched www.basecurveeyewear.com.

Designed to be a resource tool for trade and consumers, the site includes the most current information on both brands and features glamorous model shots to rock n'roll shots of Iggy Pop and Chris Cornell, said the company.

Viewers can locate retailers in their area, explore editorial coverage and preview complete catalogues for both collections in vibrant colour, said the company. It also features 'moving media' enabling viewers to watch footage without the need for media players. Base Curve's vice-president of marketing, Michael Ross, said: 'Base Curve's new website allows customers and the trade to remain on top of the latest styles and news surrounding our eyewear collections, retailers and celebrity following.'