BBGR's first UK-launched lens, Anateo, will be available from January 1 in a range of powers and materials.
The Anateo (News December 8) is claimed to be the world's first progressive lens to take into account the physical shape of the wearer's eye to improve visual quality.
By using additional information on the shape of the eye, BBGR claimed that wearers would benefit from less distortion, a wider field of view and easier adaptation. The lens takes into account the axial length of the eye, the position of the centre of rotation and the curvature of the retina over the viewed area. This additional information is calculated from the patient's prescription and doesn't need to be measured in practice.
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