BCLA conference round up

Artificial Intelligence and digital tools must to be employed to help support contact lens wearers and create stronger bonds between ECPs and their patients according to Sophie Dutilloy, president of Alcon in the EMEA region.

‘I think there are new opportunities particularly around digital these days; we leverage digital to really connect with the person wearing the contact lens.’

Elsewhere Alcon was highlighting its water gradient Dailies Total1 family, multifocals and its new Systane Complete eyedrops (Showcase, page 8).

Coopervision was calling on practitioners to tell their stories at the BCLA Conference in Manchester last week to highlight them as the heroes and raise the issues of myopia, hypoxia and drop outs. It also used the meeting to reveal the five-year data of its myopia control (MC) study.