Optimed's ANIM8 web player is now available to view on the British Contact Lens Association website.
Featuring contact lens-related animations aimed at promoting lens wear and care to consumers, ANIM8 also plays synchronised narratives and captions in more than 10 languages.
'Having the BCLA endorse our animations adds to the credibility of our content,' commented Dr Trusit Dave, director of Optimed.
BCLA president Shelly Bansal added: 'The BCLA is always looking at ways to improve its communications with members and consumers. The ANIM8 web player is an innovative way to bring contact lens wear and care to life.'
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