Bexhill's De La Warr Pavilion forms backdrop for Rock Optika shoot

British eyewear brand Rock Optika has been given exclusive access to Bexhill’s Grade I-listed De La Warr Pavilion to photograph the campaign images for its spring/summer 2016 collection.

The new six model range was inspired by the modernist 1930s building’s sweeping curves and coastal art-deco architecture.

Rock Optika creative director Tom Herrington said he wanted his designs to tell the story of their creation – from the moment they were first sketched to the way in which they are presented.

Pictured, from the new French-made collection, are the Heka and Vega ophthalmic styles. Both models feature tricoloure laminate acetate and angular silhouettes, but the Heka frame has been turned into a supra design.