Big & Tall Eyewear launches recruitment competition

Atlantic Optical has launched a competition to be the face of its new Big & Tall Eyewear brand campaign.

The Big & Tall Eyewear collection has been designed specifically for the bigger or taller man who often find that their choice of high street glasses or sunglasses is limited.

The company said NHS data showed that one in six male practice patients would need a broader fitting frame and the collection offered better fit, with broader shapes and extended temple lengths up to 155mm.

The successful entrant will be the face of all the advertising, media coverage and website activity for 2018 and the company will be holding the photoshoot for the winner this autumn. ‘The winner doesn’t have to be a model – we’d like to see men who embrace their size and can be a confident advocate for the brand,’ said a spokesperson for the company.