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Birmingham Optical appoints new CEO

Business
Steve Fleming moves from Amplifon to join company

Moseley-based Birmingham Optical has announced Steve Fleming as its new chief executive officer.

Fleming joined the company in March following seven years as CEO at the hearing care provider Amplifon.

He previously spent 12 years at Vision Express as business development director and retail operations director for both the joint venture and company-owned areas of the business.

As part of a restructure, Fleming joins chairman Gary Vicary, company director Neil Townsend and sales director Amanda Danson on the main board of directors.

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