Birmingham Optical has announced signing a multi-year distribution and partnership contract with instrument firm Nidek.
The length of the contract was not disclosed but it was described as being for a 'considerable' amount of time.
Nidek president and CEO Motoki Ozawa visited Optrafair in Birmingham for the first time last month, to strike the deal with Christopher Tyler, CEO of Birmingham Optical.
Tyler, who has now worked with the Japanese firm for 25 years, said: 'We are very proud to continue our relationship with Nidek, and with a new premium brand matching the premium product, we are looking forward to what the future has in store.'
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