B&L is on a mission to spread the word

The campaign aims to raise local awareness of the availability of PureVision lenses at practices. The company states that it has been successful in regional press and radio, with practitioners identifying newsworthy local patients who are happy wearing PureVision lenses. B&L adds that the project aims to raise the regional profile of independent practitioners and plans to help build up a relationship with the local media for further articles about eye care. - For practitioners interested in participating in the Spread the Word campaign, or stocking and fitting PureVision lenses, information is available by calling Bausch & Lomb on 0800 783 3927.