B&L sponsors final year lectures

To be presented by Professor Nizar Hirji, newly appointed visiting senior tutor at the Institute of Optometry, the lectures will cover topics such as practice economics and finance, marketing and personnel. The sponsorship forms part of the company's commitment to support eye care professionals in a business dimension. 'The rationale of this series of lectures is that clinical excellence and commercial success go hand in hand in today's primary care optometric practice. 'An awareness of business issues is essential and it makes sense to introduce this early in the eye care professional's career,' said Nick Atkins, B&L professional marketing and clinical affairs manager.