A local TV campaign has been launched by The Body Doctor that highlighted the risk of dry eye from increased screen time.
The month-long campaign will run throughout June and be shown on Sky live and on-demand in the Leeds and Sheffield area.
Sam Wymer, sales and marketing director at The Body Doctor, said: ‘As we all know, the modern day demands of screens, screens and more screens while checking our phones, using computers and watching TV can potentially lead to long-term damage from dry eye. We are very excited about the anticipated patient response to this initiative.’