Booking space is the fashion

Booking levels for Optrafair 2011 have exceeded all previous records, with 75 per cent of space sold months earlier than any previous show according to the event's organiser, the Federation of Manufacturing Opticians.

Among the companies to have already booked space at the event to be held from April 9-11 in Birmingham are eyewear companies Continental Eyewear, Dunelm Optical, Luxottica, Maui Jim and Optoplast Actman.

The FMO added that over 50 per cent of space had already been sold in the fashion quarter area of the show with companies including Orange Eyewear, William Morris Eyewear and Ebony Optical taking stands.