Boots Opticians has returned to the air with the launch of a new TV advertising campaign that coordinates with healthcare ads from Boots UK urging people to consider a full health review in January, including an eye exam.
There are two light-hearted ads, created by Mother, which aim to inspire both reluctant and more enthusiastic glasses to feel more confident about wearing their glasses as well as communicating its 'two complete pairs from £79' offer.
'Bad eyes' sees a couple reading the menu in a restaurant, where the husband makes numerous mistakes while trying to order his food, while denying that he needs to wear glasses. 'Two looks' shows two women in an office discussing content of a celebrity magazine, with one changing her 'geek chic' glasses to a more business-like pair to answer questions from her boss.
Boots UK marketing director Elizabeth Fagan said: 'Boots adverts are all about demonstrating that we understand our customers and we seek to play back real "truths" that they can identify with. We're sure our latest adverts for Boots Opticians will raise a smile and remind people of their need to have an eye test - whether they love wearing glasses, or are not quite as enthusiastic.'