Boots Opticians has launched an online eyewear collection with frames priced from £25 upwards.
As reported first on the Optician website last Monday (July 21), a similar service from Specsavers went live after months of speculation over its launch date.
The Boots online eyewear service which began trading last Tuesday is flagged up on the multiple chain's existing site.
'Boots Opticians are pleased to announce the relaunch of their website, www.bootsopticians.com, which now allows consumers to purchase frames and contact lenses online in just five easy steps, with collection from over 300 Boots Optician stores,' said a Boots spokesperson.
Commenting on this development, Specsavers co-founder Dame Mary Perkins, said: 'Specsavers always listen to what their customers want, especially in this technological age and I'm sure that Boots is doing likewise.'
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