Boots Opticians dealt blue light blow by ASA

Complaints lodged with the Advertising Standards Authority (ASA) over misleading claims made by Boots Opticians in national press advertisements regarding blue light and the multiple’s lenses have been upheld by the regulator.

In an advert seen in the national press in January this year, Boots claimed that many modern gadgets, such as LED TVs and smartphones, as well as energy-saving light bulbs, emitted a certain type of blue light that could cause a person’s retinal cells to deteriorate over time. The multiple went on to say its Boots Protect Plus Blue lenses could filter harmful blue light and ease eye strain and fatigue.