Boots Opticians exclusively adds Chloé to frame offering

Boots Opticians has added Chloé to its portfolio of luxury eyewear and said it was the only multiple in the UK to sell the brand.

Jake Lawrence, frames buyer at Boots Opticians, said: ‘We are so excited to be bringing even more luxury designer brands to our customers with the addition of Chloé. Chloé will join brands like Gucci, Saint Laurent, Tom Ford and Prada to our portfolio of luxury designer brands at Boots Opticians.’

Lawrence added that Chloé was a timely addition as trends in 2024 included soft pastels, 1970s-inspired looks, oversized and chunkier frames.