Alliance Boots has launched its first dedicated website for Boots Opticians.
Alliance Boots has launched its first dedicated website for Boots Opticians.
It hired design consultancy Livework to develop a website at bootsopticians.co.uk.
The first stage of the launch was timed to coincide with Big Eye Test Week, a Boots initiative offering free sight tests to all which ran from September 3-9.
Boots Opticians was previously positioned as a microsite on the retailer's main portal: boots.com.
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