Boots ‘See Every Detail’ TV campaign

Boots Opticians was promoting the benefits of seeing the ‘little details’ with clear eyesight in a TV advertising campaign launched on January 2, with radio, digital and social activity to follow.

The TV campaign was a continuation of the multiple’s ‘See What’s Possible’ platform and featured a series of 20 second films designed to inspire people to prioritise their eye health.

The films also highlighted promotions including how customers can get a third pair of free frames or a second pair half price when paying full price for the first pair.  

Gail Borley, head of brand and digital at Boots Opticians, said: ‘The campaign showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see clearly, but in the faces and expressions of the people you love.’