Brand Gallery promotes RE

The company added that it had negotiated a blanket price for the UK and Europe of £127 minimum retail, and was looking for new UK accounts in 2011. 'With a strict premium store policy we aim to work with our chosen partners to support and grow the businesses throughout this coming year,' said The Brand Gallery's Henry Shackleton. He added that the new pricing structure and full control of distribution would help push the brand forward.

Following a high press profile last year, where RE sunglasses were worn by Mad Mene_SSRqs Don Draper (above) and Johnny Depp in The Tourist, there had been an increase in enquiries for the product.