Bryan Adams promotes Titanflex

Multi award-winning singer songwriter Bryan Adams is the new face of memory metal eyewear brand Titanflex.

Adams, whose career has spanned over 30 years, has sold over 70 million albums and 30 million singles worldwide and had a number one single in over 30 countries. He has also received international recognition for his photography skills, with his work appearing in British Vogue, Harper's Bazaar, Esquire and i-D. Adams shot the slick Titanflex campaign himself in Paris.

Titanflex said that the brand stood for being distinctive, charismatic and authentic, characteristics embodied by Adams, making him the ideal spokesman for the line. Point of sale material is available and includes posters, banners and showcards.