Calling out This Morning’s eye yoga segment

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Myopia Focus has sent a letter to the producers of This Morning after the ITV programme featured an ‘eye yoga instructor’ on a recent segment. Concern was expressed by Myopia Focus after it was suggested during the programme that eye yoga could enhance short-sighted vision and reduce reliance on corrective lenses. 

Myopia Focus noted the claim was not supported by scientific evidence and directly contributed to misinformation, which it said could already be seen in a follow-up article published in The Daily Mirror. 

During the segment, instructor Jess Parkinson, pictured, told hosts Ben Shepherd and Cat Deeley that strengthening eye muscles was important but noted benefits of eye yoga were only anecdotal. Parkinson said she became an expert in eye yoga after her employers GymBox in London asked her to create classes.