Safilo and Amazon have announced the US launch of Carrera-branded smart glasses that incorporate Alexa technology with up to six hours of media playback or talk time.
The frames utilise open-ear audio technology and direct sound to the ears without covering them while minimising what others around can hear.
Angelo Trocchia, CEO of Safilo Group, said: ‘Safilo has always looked to the future with an innovative approach and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera eyewear.
‘Furthermore, we are proud to combine our well-established traditional wholesale distribution model, which encompasses eye care retailers, chains, department stores, specialised retailers and boutiques, with Amazon’s incredible online distribution.’