Case is shelved until next April

The Specsavers court case against Asda has been delayed until April as the supermarket argued that its lawyers would be too busy working in-store in the run up to Christmas to prepare the case.

Specsavers (News 30.1009) wanted the case to be held urgently in January. It is suing over the new Asda Opticians logo, which is said closely resembled its own and the slogan 'Be a real spec saver at Asda' which is used in store, on Asda's website and on the Twitter social networking site.

Asda's counsel Hugo Cuddigan confirmed the policy of lawyers working on the shop floor and argued that to defend the case properly it wanted to survey its customers to discover if they were truly confused by the new logo and slogan.