Caseco launch Evolution Art superbrand at Optrafair

Caseco chose to use the Birmingham event as an opportunity to launch Evolution Art frames collection to the UK market.

'Within the world of pop music, collaborations between leading bands are called supergroups within the world of optics Evolution Art is the equivalent - a superbrand,' explained Julian Clarke, sales director at Caseco. 'Evolution Art is a collaboration of the award winning eyewear designers, Gold & Wood and J.F.Rey.'

The new frames are said to combine the luxurious materials and craftsmanship associated with Gold & Wood with J.F.Rey's high quality, technologically advanced design.

'The resulting Evolution Art collection is a sublimely stylish, contemporary, luxury eyewear collection for men and women,' says Clarke.