CECOP reveals new logo

International optical buying group CECOP has introduced a new company logo.

‘We wanted our image to reflect our approach, which meant it needed a fresh, modern overhaul,’ said Rachel Sanderson, CECOP UK marketing manager.

‘Our objective was to come up with a new image that really encompasses who we are as a company and the relationship that we strive to build with our members; we’re extremely pleased with the results..

In the new logo, the red C has been designed to reflect the embrace and protection that CECOP endeavours to provide to all of its members - represented by the circle in the centre, said the company. The group’s signature red and green still features heavily in the new branding, but with updated, bolder tones.