Charmant and PK National Eyecare Group (NEG) signed an exclusive partnership agreement supplying the UK and Northern Ireland independent optical market with Charmant products.
The collections of Charmant, Line Art, Elle, Aristar, Minmoto, Ad Lib and Esprit were made available exclusively to NEG members.
Chris Beal, executive vice president and chief operating officer at Charmant Europe, said: ‘We are very excited about this partnership. Having worked with National Eyecare Group for many years in the past it makes absolute sense to join forces and it will be a welcome return for our brands in the UK & NI independent optical market.’
Phil Mullins, managing director at NEG, added that Charmant frames had been popular with NEG members for many years and that it was fantastic that NEG had been able to relaunch the partnership to benefit members with exclusive access to Charmant products.
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