CIBA creates CD-Rom for management

Ciba Vision has released a CD-Rom for practitioners to use as a practice management tool for improved profitability and patient retention.

The CD-Rom forms part of Ciba Vision’s professional fees programme and follows its eight seminar programme in February and March of this year.

Ciba’s professional fees programme aims to educate practitioners to change their business model by operating a professional fee structure rather than subsidising chair time by sale of product.

The CD-Rom contains an Excel spreadsheet for calculating professional fees, a template leaflet to communicate patient benefits and a sample letter to communicate any changes to patients.

Also included on the disc are virtual lectures, along with presentations included in the seminar programme by Dr Gary Gerber, Mark Draper, Martin Russ, Julie Gazey and Janet Wilkinson.

Ciba professional marketing manager Mark Draper said: ‘The seminars proved extremely popular with independent practitioners and we received fantastic feedback. CIBA Vision is pleased to be able to make the materials and presentations available on CD to other practitioners who could not attend the seminars.’