CIBA educates via the mobile

The CIBA Vision Academy for Eyecare Excellence has launched a contact lens training tool for patients and support staff where practitioners can provide patients with a contact lens application and tutorial video directly to their mobile phones via Bluetooth technology.

The tutorial is part of the 'Getting started with soft contact lenses' support staff training module, which has been developed to provide practice staff with the knowledge and skills to ensure new contact lens wearers achieve a successful start in wearing and caring for their soft lenses.

Optometrist Dr Ian Moss said of the appeal of the format: 'My young contact lens patients love this download. It looks trendy and modern and seems to remove some fear before they have a go at putting in their contact lenses themselves. It's how they communicate and for me provides reassurance that they have this vital information at their fingertips.'