CIBA Vision promises support for practices in new strategy

CIBA Vision will respond to the concern and the confusion among practices following the Section 60 changes through a series of actions, its UK managing director stated this week.

optician understands that these will include price initiatives aimed at ensuring that all customers, regardless of size, can continue to maintain a profitable contact lens business.

In addition, Ciba is developing other initiatives to help practitioners remain competitive and grow their contact lens business.

Speaking specifically about the issue of contact lens prices, CIBA Vision managing director Howard Barnes said: 'The marketplace has been redefined by the entry of major grocery retailers who operate a different business model than independent opticians. Sadly, there have been examples of inaccurate estimates of our pricing being bandied