Vistakon, a division of Johnson & Johnson Vision Care, surveyed 329 participants from seven countries in Europe, North America and Asia. The sample consisted of 183 soft lens wearers on monthly or longer replacement schedules, and 157 non-lens wearers. Participants had completed a study testing the clinical performance of daily disposable soft contact lenses. Questions on disposable lens wear covered cost, health, convenience and satisfaction with contact lenses compared to spectacles. Seventy-six per cent said they would be willing to pay more for daily disposables if their eye care professional told them they would be healthier for their eyes, compared to 47 per cent who would pay extra for the convenience. Sixty per cent said they would be very interested in wearing daily disposables if the price of a single lens was similar to a consumer product, such as a cup of coffee. Over 79 per cent said that having both spectacles and daily disposables gave them the most flexibility in how they wanted to look, while 62 per cent said they had more freedom to lead an active life with the lenses. Julie Wilks, director of marketing at Vistakon, said that the survey results highlighted the benefits of daily disposable lenses that appealed most to patients and could be used by practitioners to increase patient loyalty and satisfaction.